Do you have a question for our Marketing & Communications Department?  Do you need to know who to call?  Find out here.

Person	Photo	Title & Contact Info	When to Contact This Person
Kay Keenan		Vice President 215-665-7762 Kay.Keenan@bbbs.org	• For Strategic Marketing Questions • To collaborate on strengthening Marketing and Communications programs • To provide kudos about the M&C team (or discuss opportunities for improvement)
Melanie Pack		Creative Director 215-665-7776 Melanie.Pack@bbbs.org	• For Creative concept support • To help with Creative Brainstorming & Project conception • In Regard to Management of Production and Prioritization of all Creative Requests • Maintaining & Broadening the overall BBBS brand • To provide & receive feedback on the Creative team (or discuss opportunities for improvement)
Kelly Williams		Director, Media & Public Relations 215-665-7795 Kelly.Williams@bbbs.org	• For Media (TV or Newspapers) opportunities • When you need Crisis Communications help • For Opportunities with Public Officials and collaboration with other not for profit youth focused organizations
Jessiah Styles		Associate Director, Cause-Related Marketing & Strategic Partnerships 215-665-7793 Jessiah.Styles@bbbs.org	• A local cause-related marketing partner wants to expand to a national relationship • Testing whether a partnership would be a good one for Big Brothers Big Sisters at the local or national level • Understanding Celebrity (including sports) relationships • To explore Purchased Media opportunities
Jammie O'Brien		Associate Director, Marketing & Communications focus area Volunteer Recruitment 215-665-7753 Jammie.O'brien@bbbs.org	• For Volunteer Recruitment, Recognition and Events • Understanding available Marketing Research (both National and local market) on volunteers • Regarding National Bigs of the Year • Discuss Conference Videos
Jessica Spikerman-Graham		Manager, Philanthropy Marketing 215-665-7778 Jessica.Spikerman@bbbs.org	• M&C support for National Campaign • Development of Annual Campaigns • Support agencies in the most effective philanthropy for their markets • Works closely with cause-related marketing
Patrick Mohan		Webmaster 215-665-7774 Patrick.Mohan@bbbs.org	• For BBBS’ website (BigBrothersBigSisters.org) content and metrics • Questions regarding E-Newsletter • Sign up for Website in a Box solution
Jill Godsey		Marketing Coordinator 215-665-7730 Jill.Godsey@bbbs.org	• For Print on-Demand Management • Content questions and suggestions for Marketing & Communications section of Agency Connection • General M&C Project Management
Christina Chattin		Graphic Designer 215-665-7760 Christina.Chattin@bbbs.org	• Focus area: Creative Design for Philanthropy and Fund Development ads and collateral • Aid in the understanding of Graphic Standards questions • How to use Big Brothers Big Sisters logo and proper usage questions
Jason Schaeffer		Design & Marketing Coordinator 215-665-7769 Jason.Schaeffer@bbbs.org	• Focus area: creative design & Volunteer Recruitment ads and collateral • Responding to Agency logo requests and requests for Videos (DVD’s, Beta)
Alandrea Hiller		Administrative Assistant 215-665-7748 Alandrea.Hiller@bbbs.org	• Send your best samples and results of Marketing Materials to be displayed on the Wall of Results • Manage Kay’s calendar • When you don’t know who to call—call Alandrea

The mission of Marketing & Communications is to

• RAISE AWARENESS, BEING PROACTIVE AND SEGMENTED
• STRENGTHEN AND DIFFERENTIATE THE BRAND
• INSPIRE INVOLVEMENT, ESPECIALLY OF MEN AND MONEY
• CREATE RELEVANT AND URGENT MESSAGING THAT IS STANDARDIZED AND INTEGRATED
• ENGAGE BIG BROTHERS BIG SISTERS’ AGENCIES, STAKEHOLDERS, PARTNERS, VOLUNTEERS AND THE COMMUNITY

...so that we can support Big Brothers Big Sisters of America’s mission to help children reach their potential through professionally-supported, one-to-one relationships with measurable impact.

Therefore our key objectives for 2008 are:

1. Engage agencies in a pro-active way to insure that we achieve a 10% increase in the balance scorecard
2. Inspire the involvement of more Men to be Big Brothers with a focus on African-American and Hispanic men to create effective messaging (Success: 1% increase in male volunteers in 2008)
3. Dramatically increase our profile as a leading Cause-Related Marketing partner
4. Lead the work to increase the urgency of our Brand and drive us to a Common Look and Feel to garner our unique strength

The successful execution of these goals is dependent on the close engagement of all the Marketing & Communications team, especially including the Creative and Media & Public Relations teams.