Campaign for Men is our national male recruitment campaign, with The Arby’s Foundation as the lead sponsor. Historically, we have been more successful in recruiting women to volunteer while being unable to meet the needs of boys due to a shortage of male volunteers. Under the leadership of the Nationwide Leadership Council Marketing & Communications Committee, including BBBSA vice president of marketing and communications, Kay Keenan, we have begun an integrated campaign to help you recruit more male volunteers, including research, templates, and tested ad-campaigns. We know that this recruitment is essential for you to continue to be effective in your communities and continue to strive to reach our goal of serving 325,000 children by 2010.

NEWS

October 2, 2008 - BBBS 2008 Hispanic Community Engagement Research Full Report
Since last spring and our National Conference, we have been referring to the preliminary findings of our Hispanic Community Engagement Research which gives recommendations on how agencies can successfully become more engaged with our Hispanic communities. The final copy of the Research is now available for your review.
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August 18, 2008: Big Brothers Big Sisters again featured on Fox sitcom ’til Death
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August 7, 2008 - Men In Need Ads Begin Airing on Comcast Channels This Month!
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August 7, 2008 - How Can Agencies in Non-Comcast Markets Use Men In Need?
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July 29, 2008 - Hispanic Community Engagement Research Next Steps
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May 15, 2008 - The Men in Need Ads are Here!
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March 19, 2008:  Big Brothers Big Sisters Campaign for Men follows American Idol on Fox comedy ‘Til Death
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RESOURCES

Men in Need Television Campaign Ad Samples

 Sample of Version #1 (QuickTime .mov)

 Sample of Version #2 (QuickTime .mov)

 Sample of Version #3 (QuickTime .mov)

Betas and DVDs of high quality versions can be purchased here.

TV and Radio PSAs

TV PSAs
Troy Aikman 20 second PSA (Click to watch)	Hill Harper: "Myself" (click to watch)   Hill Harper: "Check it Out" (click to watch)   Hill Harper: "Chess" (click to watch)
(Click to watch) (Spanish PSA)	(Click to watch)
Radio PSAs Hill Harper "Myself": 10-second Hill Harper "Check it Out": 10-second "First Day" : 30-second | 60-second "Basketball": 30-second | 60-second "Just Be There (Spanish)": 30-second

TEMPLATES AND TOOLS 

Testimonial Ad Campaign
Print and radio ads to be used locally, based on successful campaigns in NYC and Alaska

• Print Ad Template
• Radio template and other resources for the campaign

African-American Research: In 2007, pivotal research was conducted to learn more about attracting African-American male volunteers. Big Brothers Big Sisters agencies in Philadelphia, St. Louis, and Baltimore served as test sites for the research.  After conducting focus groups, we came out with some knowledge that is key to moving our Campaign for Men forward.

• African-American Research Focus Group Report – The report from MEE Productions, outlining what was learned in the focus groups 
  • Download the Report
• African-American Male Mentoring Webinar Presentation – Outlines the research findings and what the national office and local agencies can do in response to the findings
  • Download the Presentation

Hispanic Community Engagement Research Report: The full report is available and agencies are invited to review its recommendations.

• Download the Report

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