Brought to you by Bank of America

Thanks to the support of Bank of America, we have put together Media Relations resources to help you promote the Campaign for Men and to effectively use media in your markets.

Campaign for Men Key Messages
First, we need to outline what the key messages are for the Campaign for Men. As we focus our efforts on male recruitment, you can use these messages as you talk about the need for more male volunteers.

Making News
So, what makes news? Ideas for news release topics

Writing a News Release
Develop your own news releases with this outline and other tips

Distributing a News Release
Tips on developing a distribution list and sending your release

Examples of Releases from other agencies
There are many different times when putting out a news release is important. Here are some samples of releases from your fellow agencies.

Selecting a Match for Media Interviews
Bigs and Littles make the best news

Planning a Successful Media Interview or Opportunity
How to make the most of a great opportunity and what to do when the media come to you.

Crisis Communication Procedure
No one wants to be involved in a crisis, but it’s definitely best to be prepared before one occurs.

Key Big Brothers Big Sisters General Messages and Boilerplate
We’ve developed messaging that we try to use at National whenever we can. It creates consistency for each media opportunity we get – no matter how much room they give us.

Tracking Big Brothers Big Sisters News
Utliize Google Alerts to track your success. 

FAQs
Frequently Asked Questions